Top Home Care Trends Shaping Laundry, Dish Care, and Cleaning in 2025

As we navigate through 2025, the home care industry, including laundry, dish care, and general cleaning, is experiencing significant transformations. These sectors are adapting to meet new demands, driven by technological advancements, environmental consciousness, and evolving consumer preferences. At Lygos, we are committed to leading these changes by offering sustainable solutions that align with current trends. Here are the top ten developments shaping home care this year:

1. Sustainability Takes Center Stage

Environmental sustainability has become a primary concern for consumers in the home care sector. According to Mintel, 78% of U.S. adults prefer eco-friendly cleaning products, indicating a strong market shift towards green solutions. This trend is evident in the projected growth of the U.S. household surface cleaner market, expected to reach $7.2 billion by 2024, fueled by demand for multipurpose and eco-friendly cleaning solutions. 

2. Rise of Natural and Plant-Based Products

As shown at the recent American Cleaning Institute Annual Meeting and Industry Convention, consumers are increasingly gravitating towards natural and plant-based cleaning agents. In the laundry segment, there’s a growing interest in detergents formulated with natural enzymes that effectively combat stains and odors while being gentle on fabrics. This shift is driven by a desire for products that are both effective and environmentally friendly. 

3. Water Conservation and Efficiency

Water conservation has become a critical focus in home care routines. Innovations such as waterless unit-dose concentrated laundry detergents are gaining popularity, offering convenience and sustainability. These products not only reduce water usage but also appeal to consumers seeking efficient cleaning solutions. 

4. Enhanced Hygiene Awareness

Recent global health events have heightened consumer awareness around hygiene and sanitation. This increased focus on cleanliness has led to a surge in demand for effective household cleaning products. According to Mintel, the U.S. household surface cleaner market is projected to grow 5.9% from 2024 to 2029, reflecting this growing emphasis on maintaining hygienic living spaces. 

5. Demand for Transparency and Ethical Practices

Consumers are increasingly seeking transparency regarding the ingredients and manufacturing processes of home care products. Brands that openly share their sourcing, production methods, and sustainability efforts are building stronger trust and loyalty with their customer base. This trend highlights the importance of corporate social responsibility in the home care industry. 

6. Personalization and Customization

Consumers are seeking personalized home care solutions tailored to their specific needs. This includes products formulated for sensitive skin, specific fabric types, or particular cleaning challenges. Brands offering customizable options are gaining favor. As Mintel states, 62% of consumers express interest in products that cater to their individual requirements. 

7. Multi-Functional Products

There is a growing demand for multi-functional products that offer versatility and convenience. Consumers are favoring all-purpose cleaners that can tackle various surfaces, reducing the need for multiple specialized products. This trend is driven by a desire for simplicity and efficiency in household chores. 

8. Refillable Cleaning Solutions

As sustainability becomes a top priority for consumers, there is a growing demand for concentrated and refillable cleaning products that reduce plastic waste and carbon footprints. According to the American Cleaning Institute, 62% of U.S. consumers report that they are more likely to purchase cleaning products that offer refillable options. This shift is particularly strong in the laundry and dish care categories, where refill stations are becoming increasingly mainstream. 

Lygos’s Role in Shaping the Future of Home Care

These trends present opportunities for Lygos to innovate and lead in the home care market. By focusing on sustainable formulations, promoting efficient products, and maintaining transparency in our practices, we can meet consumers' evolving needs. Staying attuned to these developments enables Lygos to deliver cutting-edge, responsible, and desirable home care solutions in 2025 and beyond.