The Power of Concentrated Formulas in Home Care

The home care industry is witnessing a significant shift toward more sustainable and efficient cleaning solutions. Central to this transformation are concentrated formulas—products designed to be diluted by the consumer before use. Concentrates have become a critical part of the move toward reducing environmental impact, minimizing waste, and optimizing both cost and convenience. But what exactly are concentrates, and why should brands embrace them?

What Are Concentrates?

Concentrates are potent cleaning solutions that come in smaller, more compact packaging and are diluted by the consumer at home, typically with water. Instead of buying a full-sized cleaning product, consumers purchase a smaller, concentrated version that can be mixed with water to create a full-sized cleaning solution.

For example, a 32x concentrate for an all-purpose cleaner means that the concentrate can be mixed with water to create 32 times the original volume of the concentrate. This allows consumers to effectively create large quantities of cleaning products at home using minimal packaging.

The Benefits of Concentrates for Consumers

Consumers are increasingly looking for products that offer not only convenience and effectiveness but also align with their values, particularly when it comes to sustainability. Concentrated formulas meet these needs by providing eco-friendly solutions that save money, reduce waste, and offer greater flexibility in everyday use. Here’s how consumers benefit from making the switch to concentrated cleaning products.

Environmental Impact

One of the most significant advantages of concentrated formulas is their reduced environmental footprint. According to a study by NielsenIQ, 78% of US consumers express a preference for sustainable products. Concentrated cleaning formulas are a natural fit within this trend, offering an eco-friendly solution that also saves money and space.

Costs

Concentrates are often more cost-effective than traditional formulas. Consumers save money over time as they purchase less packaging and benefit from lower shipping costs. The concentrated nature of the product also means fewer trips to the store, further enhancing convenience and savings.

Storage and Convenience

With concentrates, consumers can store more product in less space, which is particularly beneficial for smaller homes or apartments. The convenience of having a large volume of cleaning solution on hand without needing to constantly restock is another major advantage.

Why Brands Should Formulate Concentrates

For brands, concentrated formulas represent an opportunity to innovate, reduce costs, and meet the growing demand for sustainable products. By adopting concentrated products, brands can appeal to eco-conscious consumers, streamline their operations, and enhance their environmental credibility. Here’s a look at the key benefits brands gain from formulating and offering concentrated solutions.

Sustainable

Formulating concentrated products offers brands a powerful way to significantly reduce their environmental impact. Concentrates require less packaging, which helps lower plastic waste—a critical issue in today’s market. This reduction in packaging not only minimizes the amount of material heading to landfills but also potentially cuts down on the resources required for production, including plastic, energy, and water. Since concentrates are lighter and smaller, they reduce shipping weights, potentially leading to lower transportation emissions and further shrinking the carbon footprint of the supply chain.

Moreover, concentrates can contribute to a reduction in water usage. Traditional cleaning products often consist primarily of water. Concentrates eliminate this inefficiency by allowing consumers to add water at the point of use. This saves valuable resources and reduces costs.

Innovation and Differentiation

Concentrates provide a platform for brands to innovate and differentiate themselves in a competitive marketplace. Offering a variety of concentrated formulas allows brands to cater to different cleaning needs while emphasizing sustainability and convenience.

Concentrated Solutions of Soltellus™ Polymer

At Lygos, we recognize the importance of providing high-performance, eco-friendly solutions for the home care market. That’s why we offer a range of concentrated formulations designed to meet consumer demand and environmental goals. Our concentrated formulas maintain the effectiveness of full-strength cleaners and detergents while reducing environmental impact and cost.

Conclusion

Concentrated formulas are not just a trend—they are the future of home care. By reducing packaging waste, lowering transportation emissions, and delivering cost-effective solutions, concentrates offer brands and consumers significant benefits. Lygos is proud to be at the forefront of this movement, providing innovative, concentrated solutions that prioritize sustainability without sacrificing performance.